Marketing and Communication Solutions addressing +150 Business & Professional Communities

Why The SaaS Business Model Has Been Bad for Marketing

Marketers' trust in the ad-tech world is on the decline for lots of reasons: complexity, lack of transparency or standards. Gartner's Hype Cycle research puts ad tech deep in the "trough of disillusionment." One can cast blame in many directions, but one of the...

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Succeeding in business is all about making connections

“For an entrepreneur, the ability to forge connections is a great asset. When you're conducting business in a field where you don't have specialist expertise, it's often the only way to get a job done right. When our team at Virgin wanted to go to space, I looked for...

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Why digital is not empowering sales as it should

Despite the abundance of digital tools, turnover rates of sales reps are rising and 60% sales representative lack confidence in meeting their targets. At the root of this dichotomy appears to be a disconnect between the Chief Sales Officers (CSOs) who design and...

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